With hundreds of protests happening all over the world, we’re very much at a flash point in our country’s history. With the focus on police brutality and systemic racism, companies are ensuring that they’re staying relevant and recognizing the urgency of those issues.
As corporations do, dozens have released legal-approved statements of unity and have reached into their pockets to pledge hundreds of millions of dollars to groups focused on social and racial justice under the umbrella Black Lives Matter movement.
The Financial Times recently reviewed statements from US corporations and found that more than $450m have been pledged to organizations during the last couple weeks. That got us thinking, which BLM groups have benefited the most from these pledges, donations and other means of financial support?
Where have companies donated in support of #BLM?
In thinking about which organizations to donate to, I considered a couple things: 1) was the money going to an group in need (most organizations are in need but the most visible are getting the lion’s share) and 2) was that group taking direct action that was not only supporting but pushing the current movement forward?
For #1, I put together a list of organizations that already had a list of corporations and big brands that have publicly pledged money, employee matching, proceeds from sales, and/or future financial support.
|NAACP (including NAACP Legal Defense Fund and pledges to local chapters)||Amazon · Airbnb ($250K)· Electronic Arts · Intel · Salesforce · Slack · Morgan Stanley ($5M) · Ubisoft · DECIEM · Sunday Riley · Peloton ($500K) · Banana Republic · Ganni · Honest Beauty · Anastasia Beverly Hills · RobinHood ($500K) · Lipslut · Fashion Nova · Spanx ($100K) · Gatorade · SHEIN · Aritzia ($100K) · GAP ($100K) · Billie ($100K) · Lyft · Boy Smells ($10K) · Lululemon · Bravado · For Love & Lemons · Dropbox · Juvia's Place · Greylock Partners · The Pokémon Company International ($100K) · Deckers · Supergoop · Casper · Boscia · Shopify ($500K) · Gatsy · Microsoft · Snowe · Hu Kitchen · GoodRx · The Wing · Buttah ($5K) · Bandcamp · Miyoko's Creamery · Juniper Print Shop · Thatgamecompany · Verizon · Disney ($2M) · Proctor & Gamble · Rebecca Atwood · McDonalds ($1M) · Billie ($100K) · Verb · Emmy’s Organics · Society Social · Youth to the People · Alter Eco · The Inkey List · Ilia Beauty ($25K) · Athena Club · Havenly · Lulu and Georgia · Square Enix · Sweet Loren's · H&M Group ($500K) · Yabu Pushelberg · Sephora · RMS Beauty · Eaze · Golde ($10K) · Floyd · Enlightened ($50K) · Hero Cosmetics ($50K) · Yelp ($250K) · Nécessaire ($10K) · Hourglass · Saucey · Plant Power Fast Food · AvroKo · Magnolia Market · Public Goods ($10K) · Otherland · Ritz Crackers ($250K)||86|
|Black Lives Matter (all chapters)||Airbnb ($250K) · Cisco ($2M) · Intel · Square Enix · Slack · Ubisoft · DECIEM · Fitbit · Ganni · Anastasia Beverly Hills · FILA ($100K) · Lipslut · Glossier · Fashion Nova · TOMS · Spanx ($100K) · Aritzia ($100K) · RMS Beauty · Degree ($100K) · Biossance ($100K) · Billie ($100K) · Boy Smells ($10K) · Lululemon · For Love & Lemons · Gatorade · Marc Jacobs Beauty · The Sill · 23andme · DoorDash ($500K) · Dropbox ($500K) · Hourglass · Nails Inc. · Floyd · The Pokémon Company International ($100K) · Living Proof · Loloi Rugs · Microsoft ($250K) · Devolver Digital ($65K) · Stitch Fix ($100K) · The Future Perfect · Tinder · Casper · Bravado · DevaCurl ($50K) · Herbivore Botanicals · Kosas · Miyoko's Creamery · NYX · GoodRx · Urban Decay · Bad Robot Productions · Billie ($100K) · Ritz Crackers ($250K) · Thrive Market ($50K) · Saucey · Axe ($250K) · Youth to the People · Brooklinen · Bungle · Juvia's Place · Skillshare · Semihandmade · Weldworks ($5K) · Thatgamecompany · Ilia Beauty ($25K) · Hu Kitchen · The Body Shop ($25K)||67|
|Equal Justice Initiative||Uber ($1M) · Glossier · Apple · Away · Amazon · Cisco ($2M) · Electronic Arts · Google · Slack · Everlane ($75K)· Honest Beauty · Lipslut · Etsy ($500K) · 23andme · Bravado · Greylock Partners · Microsoft · GrubHub ($1M) · Bad Robot Productions · Crunch Fitness · Brooks Running Shoes ($100K) · Shake Shack ($100K) · Beauty Blender · Rifle Paper Co. · Yelp ($250K) · Ulta Beauty · Bungle · Cava ($50K) · Anthropologie · Havenly · Urban Outfitters||33|
|ACLU||Amazon · Ganni · Everlane ($75K) · Deckers · Colourpop ($25K) · Gatorade · Biossance ($100K) · Fabletics ($50K) · For Love & Lemons · Herbivore Botanicals · KITH · Riot Games · UGG ($100K) · H&M Group ($500K) · Verb · Saturday Skin ($10K) · Loloi Rugs · Juvia's Place · Feather||19|
|Color of Change||H&M Group ($500K) · Biossance ($100K) · e.l.f. cosmetics ($25K) · Drizly · Away · The Wing · Paula's Choice ($10K) · Kosas · Society Social · Casper · Farmacy Beauty ($10K) · Clif Bar ($100K) · The Sill · Olive & June ($10K) · ViacomCBS||15|
|Minnesota Freedom Fund||Colourpop ($25K) · Spanx ($100K) · Biossance ($100K) · Lululemon ($100K) · Greylock Partners · Herbivore Botanicals · Kith · NYX · Puma · The Sill · Urban Decay · Bravado · Makeup Revolution ($10K) · HashiCorp||14|
|Black Visions Collective||Boy Smells ($10K) · Porter James · Anastasia Beverly Hills · Gatsy · Glow Recipe ($10K) · Alo · Plant Power Fast Food · Milk Makeup · Sol de Janeiro · The Sill · The Jungalow ($12K)||11|
|Center for Policing Equity||Youtube ($1M) · Uber ($1M) · Away · Google · Intel · Slack · Netflix ($1M) · Tavour Company · Greylock Partners||9|
|The National Urban League||McDonalds ($1M) · Target · Publix ($1M) · Chipotle ($500K) · Verizon · Essentia Water · Amazon · Dropbox · Lyft||9|
|Campaign Zero||Shopify ($250K) · Brooklinen · Alo · Saucey · Casper · Havenly · Sol de Janeiro · Lulu and Georgia · Weldworks ($5K)||9|
|Know Your Rights Camp||Jack Dorsey/Twitter ($3M) · Fashion Nova · Alexis Ohanian/Reddit ($1M) · Amika · Bad Robot Productions · Saucey · Thrive Market · Juvia's Place · Gatorade||9|
|The Bail Project||Slack · For Love & Lemons · AvroKo · RMS Beauty · Away · Flight Club · The Future Perfect||7|
|Thurgood Marshall College Fund||Amazon· Hourglass · Wendy's · Cava ($50K) · Magnolia Market · Riot Games||6|
|Black Girls Code||GoodRx · Bravado · Youth to the People · 23andme · Lulu and Georgia · Riot Games||5|
|Innocence Project||· Anthropologie · GoodRx · Lulu and Georgia · AvroKo · Urban Outfitters||5|
|The Marsha P. Johnson Institute||Stefan Cooke/Bugatti · Glossier · Niantic ($100K) · Hourglass||4|
|United Negro College Fund||Netflix · Amazon · Anthropologie · Urban Outfitters ($100K)||3|
|Southern Poverty Law Center Action Fund||Away · HashiCorp||2|
|Black Health Alliance||Shopify ($250K)||1|
|100 Black Men||Coca Cola||1|
|We The Protesters||Glossier||1|
Other companies that have pledged to donate but weren’t specific about which organizations that money was going to include. For example Bank of America pledged an eye-popping $1 billion to combat social inequality with resources specifically allocated to disadvantaged people and communities of color.
Other companies that pledged significant financial amount of money without naming groups include Nike ($40M), Lowes ($25M), Facebook ($10M), Lego ($4M), TikTok ($4M), WeWork ($3M), Pinterest ($1M), Warby Parker ($1M), Home Depot ($1M), Duolingo ($500K), Stripe ($500K), Help Scout ($300K), Kleiner Perkins/Mamoon Hamid ($200K), and Flexport ($180K), Interior Define ($50K), and Kiehl’s ($50K).
Another twenty or so companies stated support without actually giving a dollar amount nor naming any BLM groups or organizations: Wayfair, Crate & Barrel, Snap, Harry’s, Wendy’s, Adidas, ,Sequoia Capital, SoFi, Flamingo, SheaMoisture, Fastly, Juice Press, Box, GoFundMe, Prabal Gurung, and Renee Rouleau Skincare.
Needless to say, this list is not even close to being a comprehensive one. The total number of companies donating means just that and doesn’t signify how much that organization is actually bringing in – not just from companies but individual donations.
That’s not to even mention the missions and actions that the organizations receiving the donations are taking. Some might be providing immediate support and some will go toward long term actions.
Again, this is by no means a knock on any of the organizations that have received sizable pledges — they’re all worthwhile. There’s just a lot of information flying around and things are changing daily, so wanted to collect all this information in case other potential donors were curious as I was / want to support smaller, less visible organizations.
Smaller, less-visible organizations
That said, please only use this as just one data point in your ultimate decision on which organization to donate to. Personally, I did my research on organizations that weren’t on the list. From that research, these several groups didn’t show up on any of the lists I came across online. That’s not to say these didn’t receive big donations, just that they didn’t benefit publicly from large corporate donations.
- Racial Justice Network
- Unicorn Riot
- TransWomen of Color Collective Survival Fund
- House of GG
- National Bail Fund Network
- Commission to Protect Journalists
Bigger organizations will always get more donations — that’s a fact. This list may help you decide which organization you want to direct your $50 to..
(One last thing, if you are thinking of donating to Change.org, any of Shaun King’s projects including his new Grassroots Law, or Campaign Zero, I suggest you read up on some of the alleged issues with each.)
Here’s a list of sources we used to put this list together:
- Corporate Donations Tracker: Here Are The Companies Giving Millions (Forbes)
- Here are the companies donating to racial justice causes (Yahoo Money)
- US companies flood civil rights groups with donations (Financial Times)
- Bay Area tech companies donate over $30 million after George Floyd protests (San Francisco Chronicle)
- Designers and Home Brands Taking Action to Support the Black Lives Matter Movement (House Beautiful)
- Want to know where all those corporate donations for #BLM are going? Here’s the list. (NBC News)
- Tech is writing checks to anti-racism groups. Here’s who’s giving, and how much (Protocol)
- These 23 Brands Are Donating Their Sales Proceeds to the Black Lives Matter Movement (Vogue)
- Here Are The Companies That Have Donated To The Black Lives Matter Movement (Elle)
- 40 Beauty Brands Supporting the Black Lives Matter Movement With Donations Up to $1 Million (Popsugar)
- 7 Companies You Should Renounce If You Support Black Lives Matter (CCN)
- Companies Taking A Public Stand In The Wake Of George Floyd’s Death (Forbes)