PUMA transforms with newest collaboration: PUMA x TRANSFORMERS | Covering the Intersections of Race, Culture, Sexuality, and Fashion | 48min

PUMA transforms with newest collaboration: PUMA x TRANSFORMERS

When it comes to partnering with unique brands, PUMA Is the arguably the king of collaborations. This week, the shoe company launched their latest fashion partnership with the Transformers.

For over three decades, The Transformers have been a force to be reckoned with. For 35 years, those iconic shape-shifting robots redefined our ideas and expectations of how toys and culture come together. From action figures to comic books, from video games to the movies, The Transformers are historic.

The other day — in time for the holiday season — PUMA came together with the Autobots and Decepticons in their PUMA x TRANSFORMERS collaboration. The dope collection celebrates the dedication and endless reinvention, with versions of the PUMA RS-X inspired by two of the Transformers’ most popular characters in Optimus Prime and Bumblebee. The two different types come in blue and red, and yellow and gray colorways

It’s just not shoes, but t-shirts, hats, track pants and more. Shop the new PUMA X TRANSFORMERS collection here.

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