#BLM Donation List: Where 200 Companies Supported Black Lives Matter #BLM Donation List: Where 200 Companies Supported Black Lives Matter

Where 175 companies, big brands have pledged support and donated during the ‘Black Lives Matter’ movement #BLM

With hundreds of protests happening all over the world, we’re very much at a flash point in our country’s history. With the focus on police brutality and systemic racism, companies are ensuring that they’re staying relevant and recognizing the urgency of those issues.

As corporations do, dozens have released legal-approved statements of unity and have reached into their pockets to pledge hundreds of millions of dollars to groups focused on social and racial justice under the umbrella Black Lives Matter movement.

The Financial Times recently reviewed statements from US corporations and found that more than $450m have been pledged to organizations during the last couple weeks. That got us thinking, which BLM groups have benefited the most from these pledges, donations and other means of financial support?

Where have companies donated in support of #BLM?

In thinking about which organizations to donate to, I considered a couple things: 1) was the money going to an group in need (most organizations are in need but the most visible are getting the lion’s share) and 2) was that group taking direct action that was not only supporting but pushing the current movement forward?

For #1, I put together a list of organizations that already had a list of corporations and big brands that have publicly pledged money, employee matching, proceeds from sales, and/or future financial support.

Corporate Donations to Black Lives Matter Causes
Organization Pledges Total
NAACP (including NAACP Legal Defense Fund and pledges to local chapters) Amazon · Airbnb ($250K)· Electronic Arts · Intel · Salesforce · Slack · Morgan Stanley ($5M) · Ubisoft · DECIEM · Sunday Riley · Peloton ($500K) · Banana Republic · Ganni · Honest Beauty · Anastasia Beverly Hills · RobinHood ($500K) · Lipslut · Fashion Nova · Spanx ($100K) · SHEIN · Aritzia ($100K) · GAP ($100K) · Billie ($100K) · Lyft · Boy Smells ($10K) · Lululemon · Bravado · For Love & Lemons · Dropbox · Juvia's Place · Greylock Partners · The Pokémon Company International ($100K))· Supergoop · Casper · Boscia  · Shopify ($500K) · Gatsy · Microsoft · Snowe · Hu Kitchen · GoodRx · The Wing · Buttah ($5K) · Bandcamp · Miyoko's Creamery · Juniper Print Shop · Verizon · Disney ($2M) · Proctor & Gamble · Rebecca Atwood · McDonalds ($1M) · Billie ($100K) · Verb · Emmy’s Organics · Society Social · Youth to the People · Alter Eco · The Inkey List · Ilia Beauty ($25K) · Athena Club · Havenly · Lulu and Georgia · Sweet Loren's · H&M Group ($500K) · Yabu Pushelberg · Sephora · RMS Beauty · Eaze · Golde ($10K) · Floyd · Enlightened ($50K) · Hero Cosmetics ($50K) · Yelp ($250K) · Nécessaire ($10K) · Hourglass · Plant Power Fast Food · AvroKo · Magnolia Market · Public Goods ($10K)· Otherland 80
Black Lives Matter (all chapters) Airbnb ($250K) · Cisco ($2M) · Intel · Square Enix · Slack · Ubisoft · DECIEM · Ganni · Anastasia Beverly Hills · FILA ($100K) · Lipslut · Glossier · Fashion Nova · TOMS · Spanx ($100K) · Aritzia ($100K) · RMS Beauty · Biossance ($100K) · Billie ($100K) · Boy Smells ($10K) · Lululemon · For Love & Lemons · Marc Jacobs Beauty · The Sill · 23andme · DoorDash ($500K) · Dropbox ($500K) · Hourglass · Nails Inc. · Floyd · The Pokémon Company International ($100K) · Living Proof · Loloi Rugs · Microsoft · Stitch Fix ($100K) ·  TheFuture Perfect · Tinder · Casper · Bravado · DevaCurl ($50K) · Herbivore Botanicals · Kosas · Miyoko's Creamery · NYX · GoodRx · Urban Decay · Bad Robot Productions · Billie ($100K) · Thrive Market ($50K) · Youth to the People · Brooklinen · Juvia's Place · Semihandmade · Weldworks ($5K) · Ilia Beauty ($25K) · Hu Kitchen · The Body Shop ($25K) 57
Equal Justice Initiative Uber ($1M) · Glossier · Apple · Away · Amazon · Cisco ($2M) · Electronic Arts · Google · Slack · Everlane · Honest Beauty · Lipslut · Etsy ($500K) · 23andme · Bravado · Greylock Partners · Microsoft · GrubHub ($1M) · Bad Robot Productions · Crunch Fitness · Brooks Running Shoes ($100K) · Shake Shack ($100K) · Beauty Blender · Rifle Paper Co. · Yelp ($250K) · Ulta Beauty · Cava ($50K) · Anthropologie · Havenly · Urban Outfitters 30
ACLU Amazon · Ganni · Everlane · Colourpop ($25K) · Biossance ($100K) · Fabletics ($50K) · For Love & Lemons · Herbivore Botanicals · KITH · Riot Games · UGG ($100K) · H&M Group ($500K) · Verb · Saturday Skin ($10K) · Loloi Rugs · Juvia's Place · Feather 17
Color of Change H&M Group ($500K) · Biossance ($100K) · e.l.f. cosmetics ($25K) · Drizly · Away · The Wing · Paula's Choice ($10K) · Kosas · Society Social · Casper · Farmacy Beauty ($10K) · Clif Bar ($100K) · The Sill · Olive & June  ($10K) · ViacomCBS 15
Minnesota Freedom Fund Colourpop ($25K) · Spanx ($100K) · Biossance ($100K) · Lululemon ($100K) · Greylock Partners · Herbivore Botanicals · Kith · NYX · Puma · The Sill · Urban Decay · Bravado · Makeup Revolution ($10K) · HashiCorp 14
Black Visions Collective Boy Smells ($10K) · Porter James ·  Anastasia Beverly Hills · Gatsy · Glow Recipe ($10K) · Alo · Plant Power Fast Food · Milk Makeup · Sol de Janeiro · The Sill · The Jungalow ($12K) 11
Center for Policing Equity Youtube ($1M) · Uber ($1M) · Away · Google · Intel · Slack · Netflix ($1M) · Tavour Company · Greylock Partners 9
The National Urban League McDonalds ($1M) · Target · Publix ($1M) · Chipotle ($500K) · Verizon · Essentia Water · Amazon · Dropbox · Lyft 9
Campaign Zero Shopify ($250K) · Brooklinen · Alo · Casper · Havenly · Sol de Janeiro · Lulu and Georgia · Weldworks ($5K) 8
Know Your Rights Camp Jack Dorsey/Twitter ($3M) · Fashion Nova · Alexis Ohanian/Reddit ($1M) · Amika · Bad Robot Productions · Thrive Market · Juvia's Place 7
Thurgood Marshall College Fund Amazon· Hourglass · Wendy's · Cava ($50K) · Magnolia Market · Riot Games 6
The Bail Project Slack · For Love & Lemons · AvroKo · RMS Beauty · Away · Flight Club ·  TheFuture Perfect 6
Black Girls Code GoodRx · Bravado · Youth to the People · 23andme · Lulu and Georgia · Riot Games 5
Innocence Project · Anthropologie · GoodRx · Lulu and Georgia · AvroKo · Urban Outfitters 5
The Marsha P. Johnson Institute Stefan Cooke/Bugatti · Glossier · Niantic ($100K) · Hourglass 4
United Negro College Fund Netflix · Amazon · Anthropologie · Urban Outfitters ($100K) 3
Southern Poverty Law Center Action Fund Away · HashiCorp 2
Black Health Alliance Shopify ($250K) 1
100 Black Men Coca Cola 1
We The Protesters Glossier 1

Other companies that have pledged to donate but weren’t specific about which organizations that money was going to include: Bank of America ($1B), Facebook ($10M), Box, Duolingo ($500K), Flexport ($180K),  Wendy’s, Help Scout ($300K), Lego ($4M), Kleiner Perkins/Mamoon Hamid ($200K), Harry’s, Pinterest ($1M), Sequoia Capital, Nike ($40M), SoFi, Crate & Barrel,  Snap, Flamingo, Lowes ($25M), Stripe ($500K), SheaMoisture, TikTok ($4M), Fastly, Warby Parker ($1M), Juice Press, WeWork ($3M), GoFundMe, Prabal Gurung, Adidas, Kiehl’s ($50K), Renee Rouleau Skincare, Interior Define ($50K), Wayfair, and Home Depot ($1M).

Needless to say, this list is not even close to being a comprehensive one. The total number of companies donating means just that and doesn’t signify how much that organization is actually bringing in – not just from companies but individual donations.

That’s not to even mention the missions and actions that the organizations receiving the donations are taking. Some might be providing immediate support and some will go toward long term actions.

Again, this is by no means a knock on any of the organizations that have received sizable pledges — they’re all worthwhile. There’s just a lot of information flying around and things are changing daily, so wanted to collect all this information in case other potential donors were curious as I was / want to support smaller, less visible organizations.

Smaller, less-visible organizations

That said, please only use this as just one data point in your ultimate decision on which organization to donate to. Personally, I did my research on organizations that weren’t on the list. From that research, these several groups didn’t show up on any of the lists I came across online.  That’s not to say these didn’t receive big donations, just that they didn’t benefit publicly from large corporate donations.

Bigger organizations will always get more donations — that’s a fact. This list may help you decide which organization you want to direct your $50 to..

(One last thing, if you are thinking of donating to Change.org, any of Shaun King’s projects including his new Grassroots Law, or Campaign Zero, I suggest you read up on some of the alleged issues with each.)

Sources

Here’s a list of sources we used to put this list together:

 

 

10 Comments

  • Bernard commented on July 3, 2020 Reply

    This is a outrage!!
    I officially am Boycotting all of these Companies.

    • @stuart commented on July 4, 2020 Reply

      Good luck with boycotting basically your life. I doubt anyone can boycott Google, Apple, Target, Facebook, Instagram, Amazon.com, Netflix, Intel, McDonalds, Coca Cola, YouTube, Publix, Uber, Home Depot, Microsoft, Proctor & Gamble, Disney, Chipotle, (and all their subsidiaries). We recommend boycotting companies that don’t support Black Lives Matter – a much smaller, manageable, and morally righteous move.

      • Kaye Baird commented on July 6, 2020 Reply

        Advocataong the end 9f the nuclear family is neither moral nor righteous. Until ALL black lives matter as in black 0n black crime in Chicago Atlanta Baltimore and all other towns where hundreds more black lives are wasted than cops kill in a year, blm is a sham fake false organizatuon.

      • Thomas Myers commented on July 8, 2020 Reply

        Me too! This money goes right to the Democrats!

        • @stuart commented on July 8, 2020 Reply

          That’s right. I ask you to name 10 companies that don’t support Black Lives Matter and tell me why the vast majority do.

  • The Redhawk commented on July 8, 2020 Reply

    These “NAD” companies would actually hELP the UNEDUCATED nad misinformed Blacl and White youths by donating to IMPROVE EDUCATION at LOWEST LEVELS to Help Americans grow to be EDUCATED NOT MISINFORMED UNEDUCATED IDIOTS as we witness in al DEMICRAT RUN TOILETS TO DAY !!

    • @stuart commented on July 8, 2020 Reply

      Read your history about the Boston Tea Party, Redhawk/troll/I don’t use my real name on the internet

  • Robert commented on July 9, 2020 Reply

    God Created men and woman, evolution created racism.

Leave a Reply

Your email address will not be published. Required fields are marked *