With hundreds of protests happening all over the world, we’re very much at a flash point in our country’s history. With the focus on police brutality and systemic racism, companies are ensuring that they’re staying relevant and recognizing the urgency of those issues.
As corporations do, dozens have released legal-approved statements of unity and have reached into their pockets to pledge hundreds of millions of dollars to groups focused on social and racial justice under the umbrella Black Lives Matter movement, since corporations always try to give their support to the right causes, and that’s a why they can show their brands matter to the world, also they care about the health and as this year has been difficult, Custom Mask has become an essentiall item for many corporations to give to their employee many of whom work from home since April 2020 so they can protect themselves and they are easy to get from Custom Mask Singapore online.
The Financial Times recently reviewed statements from US corporations and found that more than $450m have been pledged to organizations during the last couple weeks. That got us thinking, which BLM groups have benefited the most from these pledges, donations and other means of financial support?
Where have companies donated in support of #BLM?
In thinking about which organizations to donate to, I considered a couple things: 1) was the money going to an group in need (most organizations are in need but the most visible are getting the lion’s share) and 2) was that group taking direct action that was not only supporting but pushing the current movement forward?
For #1, I put together a list of organizations that already had a list of corporations and big brands that have publicly pledged money, employee matching, proceeds from sales, and/or future financial support.
|NAACP (including NAACP Legal Defense Fund and pledges to local chapters)||Amazon · Airbnb ($250K)· Electronic Arts · Intel · Salesforce · Slack · Morgan Stanley ($5M) · Ubisoft · DECIEM · Sunday Riley · Peloton ($500K) · Banana Republic · Ganni · Honest Beauty · Anastasia Beverly Hills · RobinHood ($500K) · Lipslut · Fashion Nova · Spanx ($100K) · Gatorade · SHEIN · Aritzia ($100K) · GAP ($100K) · Billie ($100K) · Lyft · Boy Smells ($10K) · Lululemon · Bravado · For Love & Lemons · Dropbox · Juvia's Place · Greylock Partners · The Pokémon Company International ($100K) · Deckers · Supergoop · Casper · Boscia · Shopify ($500K) · Gatsy · Microsoft · Snowe · Hu Kitchen · GoodRx · The Wing · Buttah ($5K) · Bandcamp · Miyoko's Creamery · Juniper Print Shop · Thatgamecompany · Verizon · Disney ($2M) · Proctor & Gamble · Rebecca Atwood · McDonalds ($1M) · Billie ($100K) · Verb · Emmy’s Organics · Society Social · Youth to the People · Alter Eco · The Inkey List · Ilia Beauty ($25K) · Athena Club · Havenly · Lulu and Georgia · Square Enix · Sweet Loren's · H&M Group ($500K) · Yabu Pushelberg · Sephora · RMS Beauty · Eaze · Golde ($10K) · Floyd · Enlightened ($50K) · Hero Cosmetics ($50K) · Yelp ($250K) · Nécessaire ($10K) · Hourglass · Saucey · Plant Power Fast Food · AvroKo · Magnolia Market · Public Goods ($10K) · Otherland · Ritz Crackers ($250K)||86|
|Black Lives Matter (all chapters)||Airbnb ($250K) · Cisco ($2M) · Intel · Square Enix · Slack · Ubisoft · DECIEM · Fitbit · Ganni · Anastasia Beverly Hills · FILA ($100K) · Lipslut · Glossier · Fashion Nova · TOMS · Spanx ($100K) · Aritzia ($100K) · RMS Beauty · Degree ($100K) · Biossance ($100K) · Billie ($100K) · Boy Smells ($10K) · Lululemon · For Love & Lemons · Gatorade · Marc Jacobs Beauty · The Sill · 23andme · DoorDash ($500K) · Dropbox ($500K) · Hourglass · Nails Inc. · Floyd · The Pokémon Company International ($100K) · Living Proof · Loloi Rugs · Microsoft ($250K) · Devolver Digital ($65K) · Stitch Fix ($100K) · The Future Perfect · Tinder · Casper · Bravado · DevaCurl ($50K) · Herbivore Botanicals · Kosas · Miyoko's Creamery · NYX · GoodRx · Urban Decay · Bad Robot Productions · Billie ($100K) · Ritz Crackers ($250K) · Thrive Market ($50K) · Saucey · Axe ($250K) · Youth to the People · Brooklinen · Bungle · Juvia's Place · Skillshare · Semihandmade · Weldworks ($5K) · Thatgamecompany · Ilia Beauty ($25K) · Hu Kitchen · The Body Shop ($25K)||67|
|Equal Justice Initiative||Uber ($1M) · Glossier · Apple · Away · Amazon · Cisco ($2M) · Electronic Arts · Google · Slack · Everlane ($75K)· Honest Beauty · Lipslut · Etsy ($500K) · 23andme · Bravado · Greylock Partners · Microsoft · GrubHub ($1M) · Bad Robot Productions · Crunch Fitness · Brooks Running Shoes ($100K) · Shake Shack ($100K) · Beauty Blender · Rifle Paper Co. · Yelp ($250K) · Ulta Beauty · Bungle · Cava ($50K) · Anthropologie · Havenly · Urban Outfitters||33|
|ACLU||Amazon · Ganni · Everlane ($75K) · Deckers · Colourpop ($25K) · Gatorade · Biossance ($100K) · Fabletics ($50K) · For Love & Lemons · Herbivore Botanicals · KITH · Riot Games · UGG ($100K) · H&M Group ($500K) · Verb · Saturday Skin ($10K) · Loloi Rugs · Juvia's Place · Feather||19|
|Color of Change||H&M Group ($500K) · Biossance ($100K) · e.l.f. cosmetics ($25K) · Drizly · Away · The Wing · Paula's Choice ($10K) · Kosas · Society Social · Casper · Farmacy Beauty ($10K) · Clif Bar ($100K) · The Sill · Olive & June ($10K) · ViacomCBS||15|
|Minnesota Freedom Fund||Colourpop ($25K) · Spanx ($100K) · Biossance ($100K) · Lululemon ($100K) · Greylock Partners · Herbivore Botanicals · Kith · NYX · Puma · The Sill · Urban Decay · Bravado · Makeup Revolution ($10K) · HashiCorp||14|
|Black Visions Collective||Boy Smells ($10K) · Porter James · Anastasia Beverly Hills · Gatsy · Glow Recipe ($10K) · Alo · Plant Power Fast Food · Milk Makeup · Sol de Janeiro · The Sill · The Jungalow ($12K)||11|
|Center for Policing Equity||Youtube ($1M) · Uber ($1M) · Away · Google · Intel · Slack · Netflix ($1M) · Tavour Company · Greylock Partners||9|
|The National Urban League||McDonalds ($1M) · Target · Publix ($1M) · Chipotle ($500K) · Verizon · Essentia Water · Amazon · Dropbox · Lyft||9|
|Campaign Zero||Shopify ($250K) · Brooklinen · Alo · Saucey · Casper · Havenly · Sol de Janeiro · Lulu and Georgia · Weldworks ($5K)||9|
|Know Your Rights Camp||Jack Dorsey/Twitter ($3M) · Fashion Nova · Alexis Ohanian/Reddit ($1M) · Amika · Bad Robot Productions · Saucey · Thrive Market · Juvia's Place · Gatorade||9|
|The Bail Project||Slack · For Love & Lemons · AvroKo · RMS Beauty · Away · Flight Club · The Future Perfect||7|
|Thurgood Marshall College Fund||Amazon· Hourglass · Wendy's · Cava ($50K) · Magnolia Market · Riot Games||6|
|Black Girls Code||GoodRx · Bravado · Youth to the People · 23andme · Lulu and Georgia · Riot Games||5|
|Innocence Project||· Anthropologie · GoodRx · Lulu and Georgia · AvroKo · Urban Outfitters||5|
|The Marsha P. Johnson Institute||Stefan Cooke/Bugatti · Glossier · Niantic ($100K) · Hourglass||4|
|United Negro College Fund||Netflix · Amazon · Anthropologie · Urban Outfitters ($100K)||3|
|Southern Poverty Law Center Action Fund||Away · HashiCorp||2|
|Black Health Alliance||Shopify ($250K)||1|
|100 Black Men||Coca Cola||1|
|We The Protesters||Glossier||1|
Other companies that have pledged to donate but weren’t specific about which organizations that money was going to include. For example Bank of America pledged an eye-popping $1 billion to combat social inequality with resources specifically allocated to disadvantaged people and communities of color.
Other companies that pledged significant financial amount of money without naming groups include Nike ($40M), Lowes ($25M), Facebook ($10M), Lego ($4M), TikTok ($4M), WeWork ($3M), Pinterest ($1M), Warby Parker ($1M), Home Depot ($1M), Duolingo ($500K), Stripe ($500K), Help Scout ($300K), Kleiner Perkins/Mamoon Hamid ($200K), and Flexport ($180K), Interior Define ($50K), and Kiehl’s ($50K).
Another twenty or so companies stated support without actually giving a dollar amount nor naming any BLM groups or organizations: Wayfair, Crate & Barrel, Snap, Harry’s, Wendy’s, Adidas, ,Sequoia Capital, SoFi, Flamingo, SheaMoisture, Fastly, Juice Press, Box, GoFundMe, Prabal Gurung, and Renee Rouleau Skincare.
Needless to say, this list is not even close to being a comprehensive one. The total number of companies donating means just that and doesn’t signify how much that organization is actually bringing in – not just from companies but individual donations.
That’s not to even mention the missions and actions that the organizations receiving the donations are taking. Some might be providing immediate support and some will go toward long term actions.
Again, this is by no means a knock on any of the organizations that have received sizable pledges — they’re all worthwhile. There’s just a lot of information flying around and things are changing daily, so wanted to collect all this information in case other potential donors were curious as I was / want to support smaller, less visible organizations.
Smaller, less-visible organizations
That said, please only use this as just one data point in your ultimate decision on which organization to donate to. Personally, I did my research on organizations that weren’t on the list. From that research, these several groups didn’t show up on any of the lists I came across online. That’s not to say these didn’t receive big donations, just that they didn’t benefit publicly from large corporate donations.
- Racial Justice Network
- Unicorn Riot
- TransWomen of Color Collective Survival Fund
- House of GG
- National Bail Fund Network
- Commission to Protect Journalists
Bigger organizations will always get more donations — that’s a fact. This list may help you decide which organization you want to direct your $50 to..
(One last thing, if you are thinking of donating to Change.org, any of Shaun King’s projects including his new Grassroots Law, or Campaign Zero, I suggest you read up on some of the alleged issues with each.)
Here’s a list of sources we used to put this list together:
- Corporate Donations Tracker: Here Are The Companies Giving Millions (Forbes)
- Here are the companies donating to racial justice causes (Yahoo Money)
- US companies flood civil rights groups with donations (Financial Times)
- Bay Area tech companies donate over $30 million after George Floyd protests (San Francisco Chronicle)
- Designers and Home Brands Taking Action to Support the Black Lives Matter Movement (House Beautiful)
- Want to know where all those corporate donations for #BLM are going? Here’s the list. (NBC News)
- Tech is writing checks to anti-racism groups. Here’s who’s giving, and how much (Protocol)
- These 23 Brands Are Donating Their Sales Proceeds to the Black Lives Matter Movement (Vogue)
- Here Are The Companies That Have Donated To The Black Lives Matter Movement (Elle)
- 40 Beauty Brands Supporting the Black Lives Matter Movement With Donations Up to $1 Million (Popsugar)
- 7 Companies You Should Renounce If You Support Black Lives Matter (CCN)
- Companies Taking A Public Stand In The Wake Of George Floyd’s Death (Forbes)
This is a outrage!!
I officially am Boycotting all of these Companies.
Good luck with boycotting basically your life. I doubt anyone can boycott Google, Apple, Target, Facebook, Instagram, Amazon.com, Netflix, Intel, McDonalds, Coca Cola, YouTube, Publix, Uber, Home Depot, Microsoft, Proctor & Gamble, Disney, Chipotle, (and all their subsidiaries). We recommend boycotting companies that don’t support Black Lives Matter – a much smaller, manageable, and morally righteous move.
Advocataong the end 9f the nuclear family is neither moral nor righteous. Until ALL black lives matter as in black 0n black crime in Chicago Atlanta Baltimore and all other towns where hundreds more black lives are wasted than cops kill in a year, blm is a sham fake false organizatuon.
I CAN LIVE JUST FINE WITHOUT handing ANY of my $$ to these PARASITES. NOT ONE is TRULY ABOUT SOCIAL JUSTICE. Fools!!!! Just Bc some of you think these companies =life?! Tells me EVERYTHING I need to know!
Actually you can. It’s not that hard to do. Takes some work, but it can be done. I’m proof. quiz me.
Can you name a bookstore or place to buy books that don’t support BLM?
No, that’s counter-intuitive and mutually-exclusive of one another.
Yea you can try… use duck go instead of google
Me too! This money goes right to the Democrats!
That’s right. I ask you to name 10 companies that don’t support Black Lives Matter and tell me why the vast majority do.
I get that you focus on mega-corps because they have name recognition, deep pockets & are more responsive to political pressure.
But these corps often act strategically destructive, raising the cost of operations just to discourage upstart competitors. Amazon lobbied congress to tax internet commerce. You think they did that out of altruism?
Fortunately, over 99% of American businesses are small.
Of those companies you listed above, most are optional luxuries. P&G is the only one that sells necessities & there are plenty of more affordable, generic alternatives. I’ve only patronized Google & AWS in the past year. It’s nearly impossible to be online without using their products. You make a pretty good case for dismantling their monopolies, though.
PS-consider that many of us saw what happened to George Floyd as a clear case of murder. Also consider that we expected his murder to be prosecuted like that of Justine Damond. In her case, it took MONTHS just to arrest the officer. It was deliberate & careful. We don’t appreciate people burning down our cities because they wanted to speed up the case. It won’t help the odds of a conviction, either. But nothing in your posts suggests you care.
You’re assuming a lot and conflating others. (shrugs)
Simple, they just want to buy their way out and maintain PC image. BLM is a sham a racist anarchist group trying to engage in racketeering. More unarmed African Americans are killed on a holiday in Chicago than by police all year. In no way this organization cares about equality or advancement of African Americans.
Oh and you care about “equality or advancement of African Americans” Oleg?
You’re literal interpretation of those three words shows a lack of understanding. You’re completely off base about BLM’s goals. Maybe you should read up about that before you say anything.
you must be a flaming liberal!
L O L
You are as nutty as BLM with your morally righteous comment!
It is what it is.
These “NAD” companies would actually hELP the UNEDUCATED nad misinformed Blacl and White youths by donating to IMPROVE EDUCATION at LOWEST LEVELS to Help Americans grow to be EDUCATED NOT MISINFORMED UNEDUCATED IDIOTS as we witness in al DEMICRAT RUN TOILETS TO DAY !!
Read your history about the Boston Tea Party, Redhawk/troll/I don’t use my real name on the internet
Agree. I prefer to volunteer. Donate my time and ENERGY For THE POSITIVE. Not for the DESTRUCTION of our GREAT COUNTRY, but to restore, save and embrace the GOOD & BAD History of this Amazing Country. The hateful and unintelligent only know how to destroy things. Sad. Democrats only want to tear down the less fortunate to gain power & control. They only care WHEN it serves them and WHO serves them.
Nah. I’ve been apart of 20+ protests and none have been violent nor destructive, but that won’t change your mind.
God Created men and woman, evolution created racism.
The weekend AFTER the death of George Floyd, I believe 14 people were killed in Chicago shootings, INCLUDING a child. I emailed BLM asking for links to protests about this tragedy. I got “ZERO” reply. That speaks volumes to me about the sincerity of the “BLM” movement.
Let me guess, you emailed them because you were on the fence about supporting Black Lives Matter? And their answer would have tipped you over as an “undecided”, right? Please spare us from your trolling and low level tactics attempting to take away from the actual focus on the movement. You’re the one here being 100% insincere.
To be clear and so it’s not twisted, BLM is focused on ending systemic racism and police brutality.
That’s absolutely false!!!! The two pieces of garbage that started BLM are avowed Marxists…not to mention they call for the murder of white men. Your sad and pathetic attempt to spew propaganda will be stopped. You’re playing with fire.
My question to you is do you believe in systemic racism and police brutality targeting the Black and Brown communities? Let’s start there. I want to make sure we are working from the same place. Black Lives Matter.
“Stuart” I feel badly you have been so duped. I do believe you might be one of those misinformed, unintelligent ones. I do feel sorry. Maybe YOU should read the mission statement of the organization you are “representing “
LOL. That was convincing.
Actual it’s 3 parasites who prey on the less fortunate.. actually.. but you got the rest right.
Stuart, let me guess, you are one of the commies that are trying to overthrow our duly elected president, right?
So much guessing and so many wrong guesses! No, I’m not a communist, but can’t wait for the president that lost the popular vote to be out of office. That can’t happen soon enough for me.
Also, Black Lives Matter.
BLM founders are self admitted trained marxists. Still want to play?
Internet comments always trying to change the conversations. The Black Lives Matter movement is focused on eliminating police brutality and systemic racism – are you against that?
@stuart maybe you should get on their actual page and READ what they support. NONE of what they support is going to help us black people. The BLM (for profit) organization is a sham. Your comments are equivalent to saying planned parenthood, the war on drugs, and the crime bill were set up to help the black community.
That’s pretty wild that you think the Black Lives Matter movement isn’t helping Black Lives. I’ll leave this here:
We’ll assume what you’re saying is true for the sake of this conversation. At worst then, there are dozens, if not hundreds of organizations that have higher visibility and have received donations including the NAACP, EJI, Know Your Rights, ACLU, so even without BLM (the org), the impact on Black lives and other marginalized communities have and will benefit from the movement. SO you can focus on Black Lives Matter (the group) but you can’t ignore the significant impact of the movement. If you do ignore that FACT then you have a agenda, clearly.
Your ORIGINAL comment was in support of BLM, the organization, not the movement, so my response was to that. The whole reason they named their organization that to begin with was to make it look like you couldn’t support one without the other. NOW let me guess, you are young white male who all of a sudden is woke to the struggles we face? If you were educated at all on the issues that face OUR community, then you would know that link you just sent was a load of garbage. You and people like you pushing to defund the police that protect our at risk neighborhoods is NOT what we need. We don’t need less police, we need more and better trained police. That way our kids that grow up in these at risk areas (like I did) can actually grow up and not be tempted by a life of crime to make money. We need better education systems, not greedy ass teacher unions that absorb much of the funding rather than it helping teachers or the education programs. We need parentS (the S being vitally important) to raise their kids with disciple and respect. We need a reformed welfare program that helps needy people get on their feet, get educated, get a job, not TEACHING them, if they have more kids, they get more money from the government and to stay dependent on them. Most importantly, “woke” people need to QUIT TELLING ME I AM “HANDICAPPED” BECAUSE OF THE COLOR OF MY SKIN. No one holds me down, I make MY decisions and I OWN THEM.
SO, if you IGNORE these FACTS, clearly you have an agenda.
> NOW let me guess, you are young white male
> who all of a sudden is woke to the struggles we face?
Really wrong. And even if I was, that’s what the movement needs is allies to speak and stand up.
> If you were educated at all on the issues that face OUR community, then you would know that link you just sent was a load of garbage.
That’s all you have? No specifics on the actual article or points? In any case, it’s progress even if it’s small steps. That’s why protests are still going on to go after the big issues.
> You and people like you pushing to defund the police that protect our at risk neighborhoods is NOT what we need.
Look up what “defunding the police” actually entails. Also, when you’re in the dictionary, look up “protect”.
> We don’t need less police, we need more and better trained police.
Wrong. Many studies have shown that police reform doesn’t work.
> We need better education systems.. We need parentS…
Right. I’ll agree with that, among many other things.
> Most importantly, “woke” people need to QUIT TELLING ME I AM “HANDICAPPED” BECAUSE OF THE COLOR OF MY SKIN. No one holds me down, I make MY decisions and I OWN THEM.
That’s great that you feel that way. Good for you, but you don’t speak for all Black people nor the movement, clearly. Otherwise it would be called “Ryan matters”. I’ll just say that there’s systemic racism that affects and marginalizes and disenfranchises minority communities. If you can’t get behind that, then this is a bigger discussion than just whether you support an org or not.
> SO, if you IGNORE these FACTS, clearly you have an agenda.
I’m not sure what facts you presented. Much of what you said and assumed were opinions.
It rather amazes me that in 2020 people with your lack of perspective still exist on either side of these issues. If I have to provide links to all the FACTS that I stated of issues affecting black people, then you are not educated on the subject at ALL. Poverty rates, education programs, criminal activity, social welfare programs, rates of single parent households are all pretty common knowledge and data around each is easily accessible. It’s clear you would rather turn a blind eye to the real problems and instead highlight something like “police brutality” which isn’t even in the top 20 issues affecting us.
I’m also quite versed on what DEFUND the police movement is as I’m actively involved with training around both law enforcement and military. I’d highly recommend you getting involved where you can understand what it means and what police reform really looks like.
As for your article, if you REALLY need clarity: banning chokeholds, defunding the police, toppling statues, trying to justify burning buildings, stepping down from your board seat to be replaced by a Black person, getting rid of a tv show (cops), removing a slave turned millionaire from a syrup bottle, and having J&J get rid of their skin care product does NOTHING for the struggles many black people face. If you’ve been around long enough, you’d know these type of petty appeasements do nothing but cause further division, because they are just that, PETTY. Want allies to jump on your side and fight for a fix? Then let’s take on a REAL issue.
I’m not turning a blind eye. I have a keen understanding of how progress works. Though some of those things you list off may seem petty and small, together they have a lasting impression on public opinion and acceptance of the bigger items that need to be checked off. What’s new to a generation’s knowledge provides the next generation’s foundation/common sense.
Without a critical mass; meaning white people understanding the issues and a raising of our collective knowledge around race big and small, nothing will change, unfortunately. The exception are protests. Protests can force *some* change. And they can definitely change public opinion and acceptance of an issue.
Take a look at these articles about public opinion and how that back and forth between political parties can slow/veto change.
Do all of these companies support the BLM or are they paying extorsion to keep there business from being torched. It is kind of like donating to both political parties. Hedge your bets so you bet on the winner. I did notice that I did not see the Hillary Clinton Foundation listed anywhere in your lists.